Auditing your business or brand website is a must in order to evaluate the performance of your pages and SEO value. Getting a clear-cut idea about these will help you to plan a site restructuring to enhance your on-page and off-page SEO. An apt website audit will help business owners to determine whether you have an optimized website or not in order to ensure the traffic goals. If you find it otherwise through an audit, it is high time to work on it to improve your overall SEO performance.
If you have never audited your website, then this post is for you to understand the auditing process in detail and its benefits. In many cases, auditing is hiring a technical expert who has in-depth knowledge and experience in auditing. However, being a website owner, it is essential for you also to have a better understanding of it to be goal-oriented.
The benefits of website audit
• Optimizing website performance
An audit will not only evaluate the content of the website but the technical elements of it too. You get a clear understanding of flaws in the structure and framework of the website too with an audit.
• Optimizing conversions
A website audit will also provide an opportunity for the site owners to assess the effectiveness of their website in terms of generating more leads and converting. By knowing this, you can identify any missed opportunities and also identify the deficiencies on your landing page to optimize conversions.
Website audit process
• Performance assessment
In performance assessment, the focus is on how a typical user navigates through the site. All the website pages need to be optimized for easy usability based on this audit report. Another major consideration in terms of a performance audit is the page loading speed. Slow loading may adversely affect SEO performance.
• On-page SEO assessment
You must first audit the website content to ensure that that is meant to solve the user problems. In SEO audit, also check for the keyword performance, content strategy, on-page SEO elements like URLs, page titles, meta tags, image alt texts etc.
• Conversion rate assessment
In this audit, check the call to actions you included to bring traffic to your landing pages and the relevance of the forms you use for conversions.
• Technical assessment
Get your IT expert also involved to audit the technical aspects of your website. Check for elements like responsiveness, mobile-friendliness, code perfection, 302-, 404-, and 500-level responses etc.
Conduction of an SEO audit is not an easy task, but once if you learn the basics and avail the help of experts to accomplish it, this could really help you to grab more value and results.