As we know, search engine optimization strategies tend to change so frequently as search engine algorithms and consumer interests change. Over the last few years, we have witnessed the rise and fall of different SEO strategies from time to time.
In the case of local SEO, which is the basic need in case of local business establishment, we can see a lot of interesting inputs coming in lately. Ranging from the local brick and mortar store owners to the bigger corporations with a local presence, it is important to explore the local SEO possibilities in order to reach to more potential audience and ensure better ROI.
Further in this article, we will discuss some of the top local SEO strategies, which all types of marketer could make use of.
1. Optimizing your site for voice searches
It is noted that more than 20% of the entire searches online are now voice searches. Probably by the year of 2020, this percentage of voice search may cross 50% of the total. Moreover, we could expect these search queries to be more specific long-tail keywords. So, apart from the conventional and standard phrases like “best street restaurant in New York”, you may have to think of conversational queries like “which street restaurants are open at this hour in New York” etc. and work towards it.
2. NAP data consistency
These are considered to be the most essential info in terms of local business. People identify you and reach to use using these basic pointers, so it is essential to claim your business by making these consistent across all leading channels. We could also expect more in terms of data-centred business models in the next few years with the advancements in IoT and data science etc.
3. Optimizing Lens optimization
Along with text and voice, we could expect the visual search also going to be so popular in the coming years. Users have already started preferring image search to get details online. So, it is essential for the marketers to focus on the ‘visual search engines’ too to be present there on the visual search results. As we can see, Google Lens is one of the most notable moves in this direction. In future, users may simply look at a store to get the essential info handy and decide whether to enter or not.
Local SEO is a fast-changing domain with big advancements happening in this spectrum day in and day out. It is essential for marketers to keep track of these changes in order to stay on top in the local SEO competition.