Business marketers are always on the lookout for ways to increase traffic to their website and in turn business through online. This is more important for the e-commerce and online consulting services etc. Even for the brick and mortar local stores, getting more website traffic is an easy way to get more footfalls and business.
In fact, there are a many ways to get more traffic to your website, but everyone is into this race and it is not easy to win. Here in this post, we will try to discuss about some of the top expert advice to boost traffic onto your website.
- Do paid ads
There are organic ways to drag more traffic to your portal, but as the competition is high, it is advisable to leverage the benefits of paid ads too for more results. PPC, social media ads, search advertising, display ads etc. are some of the popular methods of paid ads online. You may find the competition for the key search terms are somewhat expensive, but the ROI could be worth it.
- Go Social
Having great content on your website isn’t enough to increase website traffic, but you have to get the target audience find it right and. You need to be proactive and innovative to do this. The best way to increase your traffic is to be active on your social media channels to spread your brand message and promote your content. Explore Facebook, Instagram, Twitter, LinkedIn etc. and explore ways to get more views, likes, and comments.
- On-Page SEO
Optimizing the page content of your website is essential if you want to attract more traffic online. Ensure that you are making the most of out of your headers, tags, image alt texts, link structure, meta data descriptions etc. to boost organic traffic.
- Long-tail keywords
Ensure that you cover all the popular and high-intent keywords first. Then turn to target the long-tail keywords also for your business. It is proven that majority of the web searches are focused on long-tail keywords lately, and you have to tune your SEO and paid search campaigns for long-tail keywords too to reap the best benefits.
- Build referral traffic
Along with persuading other websites to link to your pages, you can create catchy content which will work on itself by tempting others to link to. You can first explore what types of links may send more referral traffic and try to get them on to your blog posts.
- Try Schema or microdata
Implementing various schemas or other microdata formats may not directly increase traffic to your pages, but it could make it easy for the search engine bots to index your pages. Using schema will also benefit for your SEO which could result in getting richer site snippets and ultimately improve the click-through rates.
Along with the above, one can also focus on internal link building, built a network of influencers to promote you, leverage email marketing, ensure responsiveness of your site, and also explore the power of analytics to get the right insight to plan your online strategy.