A title tag is an HTML element that specifies the title of a web page. It is displayed as the clickable headline in search engine results and in browser tabs.
Title tags are one of the most important on-page SEO elements. They should be 50-60 characters long, include the primary keyword (preferably near the beginning), be unique for each page, and accurately describe the page content. Google may rewrite your title tag if it thinks it does not adequately represent the page content. Best practices for title tags: put the most important keyword first, include your brand name (usually at the end, separated by a dash or pipe), use power words to increase CTR (e.g., "Best," "Guide," "Free," "2026"), avoid keyword stuffing, and write for humans first, search engines second. The title tag appears in three key places: search engine results, browser tabs, and social media shares.
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