What is SERP (Search Engine Results Page)?

SERP (Search Engine Results Page) Explained in Detail

A typical Google SERP includes organic results, paid ads (Google Ads), featured snippets, knowledge panels, People Also Ask boxes, image packs, video carousels, and local map results. The composition of a SERP varies depending on the query type — informational queries may show featured snippets, while commercial queries show shopping ads. Ranking on the first page of SERPs is crucial, as approximately 95% of search traffic goes to the first page. The click-through rate (CTR) drops dramatically after position 3. Modern SEO involves not just ranking on the first page but also optimizing for SERP features like featured snippets, rich results, and People Also Ask boxes.