On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. It involves optimizing both content and HTML source code.
Key on-page SEO elements include title tags (50-60 characters, include primary keyword), meta descriptions (150-160 characters, compelling CTA), header tags (H1-H6 hierarchy), URL structure (short, descriptive, keyword-rich), content quality (comprehensive, original, matching search intent), internal linking (connecting related pages), image optimization (alt tags, file size, descriptive names), and page speed. On-page SEO also includes content formatting — using bullet points, short paragraphs, tables, and multimedia to improve readability. Schema markup (structured data) is an advanced on-page SEO technique that helps search engines understand your content. Every page should target a primary keyword and 2-3 related secondary keywords naturally woven into the content.
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