Click-Through Rate (CTR) is the percentage of people who click on your link after seeing it in search results, ads, or other placements. It is calculated as clicks divided by impressions, multiplied by 100.
In SEO, CTR is an important metric because it indicates how compelling your search listing is to users. A high CTR means your title tag and meta description are effectively attracting clicks. Average organic CTR varies by position — position 1 typically gets 25-35% CTR, position 2 gets 15-20%, and it drops sharply after that. To improve your organic CTR, write compelling title tags with power words, create descriptive meta descriptions with clear value propositions, use structured data for rich snippets, and target long-tail keywords where you can rank higher. Some SEO strategies include CTR optimization through A/B testing title tags and monitoring CTR data in Google Search Console.
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