Understand every term in the world of website traffic and search engine optimization.
Organic traffic refers to visitors who arrive at your website through unpaid search engine results. ...
Bounce rate is the percentage of visitors who leave your website after viewing only one page, withou...
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a w...
Backlinks, also called inbound links or incoming links, are links from one website to another. When ...
SERP stands for Search Engine Results Page — the page displayed by search engines like Google, Bin...
SEO stands for Search Engine Optimization — the practice of optimizing a website to increase its v...
Click-Through Rate (CTR) is the percentage of people who click on your link after seeing it in searc...
Keyword research is the process of finding and analyzing search terms that people enter into search ...
Direct traffic refers to visitors who arrive at your website by typing your URL directly into their ...
Referral traffic refers to visitors who come to your website by clicking a link on another website, ...
Social traffic refers to visitors who arrive at your website from social media platforms such as Fac...
A page view is recorded each time a page on your website is loaded or reloaded by a visitor. It is o...
Session duration (also called average session duration or time on site) is the total length of time ...
Engagement rate is a Google Analytics 4 metric that measures the percentage of sessions that were co...
Impressions represent the number of times your website appears in search results, ad placements, or ...
On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engin...
Off-page SEO refers to all optimization activities that happen outside your website to improve its s...
Technical SEO refers to the process of optimizing your website's infrastructure so search engines ca...
Link building is the SEO practice of acquiring hyperlinks from other websites to your own. These lin...
Anchor text is the visible, clickable text in a hyperlink. In HTML, it appears between the opening a...
Long-tail keywords are specific, multi-word search phrases that typically have lower search volume b...
Search intent (also called user intent or keyword intent) is the underlying purpose behind a search ...
Core Web Vitals are a set of specific page experience metrics that Google uses as ranking signals. T...
Crawlability refers to a search engine's ability to access and crawl (read) the content on your webs...
Indexing is the process by which search engines store and organize web page content in their databas...
A meta description is an HTML attribute that provides a brief summary of a web page's content. It ap...
A title tag is an HTML element that specifies the title of a web page. It is displayed as the clicka...
Robots.txt is a text file placed in your website's root directory that tells search engine crawlers ...
An XML sitemap is a file that lists all the important pages on your website, helping search engines ...
A featured snippet is a special search result format that appears at the top of Google's organic res...