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general linkedin carousel ads

Linkedin Carousel Ads Have Arrived

Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is...

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A guide to HTML and meta tags in 2018

A guide to HTML and meta tags in 2018

We’ve previously covered HTML meta tags and meta tags and in some depth, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing. It’s worth mentioning that if you’re in this realm of...

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Understanding Semantic Textual Similarity

Understanding Semantic Textual Similarity

Artificial Intelligence is a technology that has seen huge strides in its development over the past few years. This 2018, companies like Google have been developing the technology to improve user-friendliness and allow more functionality in the services that they offer, such as Google...

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How to optimize your AdWords campaigns

How to optimize your AdWords campaigns

Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into...

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SEO Hacker 2018 Midyear Roundup

SEO Hacker 2018 Midyear Roundup

We’re halfway through 2018, and SEO has already made bold steps into shaping the future of the industry. From new algorithm updates, new services, along with new data regulation policies, SEO is truly becoming bigger than it ever was before. As we get approach...

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How to find, pitch and win new SEO clients

How to find, pitch and win new SEO clients

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates...

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