What You Should Know About Thin Content in 2019
Last updated on August 15, 2019 at 04:20 pm 2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change...
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Competitors.app: The SEO Hacker Review
Last updated on August 13, 2019 at 03:45 pm SEO Competitive Analysis is one of the things that you should keep in mind when monitoring your efforts for a client. After all, it would be hard to prescribe optimization to a website when you...
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Gray Hat SEO in 2019: Is it Still Worth It?
Last updated on August 9, 2019 at 10:11 am With the many changes, Google applies with recent broad core algorithm updates, it’s getting more difficult to rank using spammy tactics. It’s a no-brainer that people should wear white hats and ditch the black hats....
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Five steps to deliver better technical SEO services to your clients Search Engine Watch
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart — technical SEO requires a balance of knowledge, diligence, and grit to be proficient. And for many, it can...
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YouTube Call-to-Action Extensions | WordStream
I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive...
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Five search reports for ecommerce you can pull now to prep for Q4 Search Engine Watch
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and...
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Official Google Advice on Core Update Recovery
Last updated on August 7, 2019 at 10:18 am Recent core updates, both small and large, have made SEOs clamor for a solution or a fix to the negative effects of the update to their websites. Different theories and hypotheses have been rampant in...
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A review of the payday loans algorithm in 2019
The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and...
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How User Behavior Affects Rankings
Last updated on August 1, 2019 at 01:29 pm Long Click determines search success because it is when a user stays on the page for a long time without going back to the search results for another source of information or to modify their...
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Big Changes Coming to Phrase Match & Broad Match Modifier
Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching...
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Practical tips and tools to speed up your site Search Engine Watch
As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results...
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7 Cost-Effective Ad Types for Small Businesses
Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business? It’s even harder for small businesses that have to compete...
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Everything You Should Know About E-A-T
Last updated on July 31, 2019 at 01:35 pm Expertise, Authority, and Trust, or better known as E-A-T is now a famous standard that SEOs try to follow. Two of the biggest algorithm updates from the past year gave more attention to E-A-T, the...
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Five extensions to help you boost on-page SEO
While there are many extensions that can supplement your online presence and improve your on-page SEO performance, some happen to be very underrated but offer a lot more than others. On-page SEO is an integral part of online marketing. Over time, on-page SEO has...
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A Quick Guide to Enterprise SEO
Last updated on July 25, 2019 at 11:58 am SEO has evolved over the years and there are more strategies geared at winning in the industry. One of the scopes of work associated with this field is Enterprise SEO. However, this does not change...
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Small-budget guide to testing ad copy, landing pages, and more Search Engine Watch
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with...
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Cross-Device Optimization Solves This PPC Mystery
The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were...
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Five biggest misconceptions about PageRank
Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper, that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type...
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Why Your Page’s Word Count Isn’t as Important as You Might Think
Last updated on July 23, 2019 at 12:45 pm Here’s the formula: the longer your page’s word count is, the more chances it has to be successful in search. That’s a common belief or statement in the SEO industry. That might have been true...
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Employee Spotlight: Ben Bernard | WordStream
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on...
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How to set up Google Analytics annotations to show Google updates
With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account. With the use of annotations, you will now have a visual guide in Google Analytic’s reports to...
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4 Loyalty Marketing Strategies to Keep Your Customers
Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls to action with the occasional promotions to draw in new customers. You have active social media accounts that promote your...
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The Do’s and Don’ts of Internal Linking
Last updated on July 18, 2019 at 01:48 pm Internal linking; one of the most important SEO strategies but is often overlooked and misunderstood. It is also one of the easiest things to do but it is more than meets the eye. When I...
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? But hear me out. We all know Google can be slow to index content, especially on new websites. But occasionally,...
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Four cool keyword research tools you can use for free now
Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name...
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