Google Inbox Shutting Down: How This Affects Gmail
By March 2019, Google Inbox, one of Google’s email platforms, will be shut down, with most of its features to be integrated into Gmail. Launched to the public in 2015, Inbox was the platform in which some of Google’s experimental email features were explored,...
Continue Reading
How Google Has Updated Voice and Exact Search In 2018
Google’s search engine has been at the forefront of the changes made by the company this past 2018, with algorithm updates aiming to optimize search results on both the local and international level. The impact of these algorithm updates has been felt by numerous...
Continue Reading
A Guide to Using Google Dataset Search Beta
Datasets have become increasingly important over the years, as they provide comprehensive periodical data that can be used by multiple academic, government, educational, and research-based organizations. Statistics provide a quantitative outlook into various projects, competitions, or research work, and helps determine its success and...
Continue Reading
DuckDuckGo: From Search to Privacy
We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here). This month sees the privacy-first search engine turn 10 – an impressive age for any business that boasts Google and Bing as its main competitors. The 10-year...
Continue Reading
3 Incredibly Useful Google Ads Features You’re Probably Not Using
I was blind, and now I can see! That’s the kind of response I’m hoping to get from you once you’re done reading this article. Ok, it may not be quite as dramatic as that, but there’s a good chance that the three tools...
Continue Reading
Get Visible: Using Paid Search & Social for Brand Awareness
PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness and increase brand affinity. Whether your business is just...
Continue Reading
What you Need to Know About the New Google Search Console
Last updated on September 6th, 2018 at 05:52 pm Google is having quite a year this 2018, releasing numerous algorithm updates, new features in some of their tools, along with big rebrands of some of their services. One of the services that have received...
Continue Reading
Keyword Research Mistakes and Errors You Might Be Doing
Keyword research is one of the fundamentals of SEO, as it helps to provide you with a starting point in crafting an effective SEO strategy. Having the right keyword opens up more opportunities for a website when it comes to gaining more traffic and...
Continue Reading
Page title optimization: the Holy Grail
Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also...
Continue Reading
You Saw My Ad WHERE?! Mastering Google Display Placements
Your Google Ad Display placements should be as important to an advertiser as the ad creative itself. Imagine this: You’re sitting at your desk, it’s a Tuesday. It’s raining slightly and you’re looking out the window thinking about all those leads you’re bringing in...
Continue Reading
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. The era I’m talking about is the one where Google AdSense was heavily built...
Continue Reading
An In-depth Crawl into Netpeak Spider
Out SEO toolbox has some of the most versatile and effective SEO tools available, and our goal is to be able to have the best set of SEO and digital marketing tools in order to become a more efficient SEO team. When it comes...
Continue Reading
5 Data-Backed Tips for Writing Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads, making it by far the most popular platform for paid social. With all that competition,...
Continue Reading
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new...
Continue Reading
How to create an optimized career page for your website
With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. They are some of...
Continue Reading
The Best Visual Search Engines You Can Use On Your Browser
Visual search has been picking up some steam over the past year, with the technology being improved to provide more users with the best search results. Along with voice search, this technology has seen more usage thanks to the emergence of quality apps available...
Continue Reading
Facebook Removes Ad Targeting Options – Should You Be Worried?
Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “this includes...
Continue Reading
How to plan content marketing for an ecommerce business
It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate. Amidst all these...
Continue Reading
How to Brainstorm New Content Ideas In a Hurry
Every now and then, there would be times that you might run out of ideas for new content. This can happen to any of us, and it tends to be troublesome, especially when you’re on a tight publishing schedule. This makes content marketing one...
Continue Reading
The Page Speed update: what SEOs need to know
Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the...
Continue Reading
Facebook Ad Guidelines Cheat Sheet
Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge. Unfortunately, though, not many small businesses are getting the most from their Facebook ads! A survey...
Continue Reading
Gear up your paid social plan for Q4
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in...
Continue Reading
16 Accessible and Affordable Music Marketing Tips
If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock. And perhaps he’s right. If there’s a Dead Kennedys deep cut about long-tail keywords, I’ve not yet...
Continue Reading
Key takeaways from Google’s latest algorithm update
On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012....
Continue Reading
6 Ways to Compete Against eBay & Amazon on a Small Budget
When small businesses and start-ups think about selling online, the primary markets other than Google are eBay and Amazon. The justification for this is simple; they are the largest ecommerce platforms for the UK and global markets, plus it’s fairly quick and easy to...
Continue Reading