A Look into the Google PageSpeed Insights Tool Update
Last updated on November 15, 2018 at 04:28 pm Page loading speed has become a very important ranking metric. Each second becomes more crucial, as data shows that every additional second means a lesser chance of someone taking a look at what your website...
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Mangools Google Chrome Extension Review
Last updated on November 13, 2018 at 03:14 pm Mangools Online Tools is one of the more versatile SEO tools around, allowing us to perform a variety of tasks and functions that make it a great tool to use for our team. From keyword...
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Misspelled Keywords and Typographical Errors in Search
Last updated on November 9, 2018 at 05:20 pm Typographical errors are something that tends to happen on a regular basis, whether it be from a typical post on a blog or social media, and even during search queries. For the lattermost part, Incorrect...
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How Writing About Tool Alternatives Helped Drive More Traffic
Last updated on November 6, 2018 at 01:54 pm Writing content about SEO and digital marketing can really take you to so many places across the internet, and really makes you stretch your imagination of what you can or can’t do. With the abundance...
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Data on why retail icon Sears fell in new ecommerce economy
Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce,...
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Google Quietly Introduces New Detailed Demographic Targets
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but...
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SEO Powersuite Review Part 2: WebSite Auditor and LinkAssistant
Last updated on October 31, 2018 at 08:52 am SEO Powersuite is one of the most versatile SEO tools in the market, with four different tools that allow you to devise your own successful SEO strategies. In our previous article, we have reviewed the...
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How should PPC and SEO work together to gain visibility?
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad...
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10 fun facts from the original Google paper
Yesterday while I was having a blast reading “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” I happened across some fun facts. We got into some of the more technical goods from the paper yesterday, but figured these would also be an worthwhile —...
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The Easiest Way of Adding Aggregate Rating Schema using Coding
Last updated on October 26, 2018 at 01:23 pm In this digital age, with businesses flocking to the convenience of the internet, competition for the customers’ attention is high. In order to win in the online business world, you will have to get the...
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Rank Tracker and SEO Spyglass
When it comes to looking for quality SEO tools that can be used by our team, one thing that we look for is versatility. This means that we look for multi-faceted tools that can accomplish a wide range of tasks with high efficiency. We...
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Bing Ads Announces New LinkedIn Profile Targeting
After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve...
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SEO for web designers | Search Engine Watch
A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by...
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The Ultimate Guide to Amazon Keyword Research
Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve algorithms designed to deliver shoppers (or searchers) the best experiences possible....
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SEO Strategies and Trends That Will be Big in 2019
2018 has become a big year for SEO and digital marketing, with new trends, updates, and tools that helped optimize our techniques and strategies and perform better overall. This helped boost SEO to new heights, leaves more room for growth in the near future....
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Transformation of Search Summit roundup
This past Friday we held our inaugural Transformation of Search Summit here in NY. Let’s just say, we’re already looking to book our venue for next year! On a scale of one to success, it was smashing. Firstly, thank you (yet again) to all...
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6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale: just 22% of businesses are happy with their conversion rates, which means the majority of us have plenty of room for improvement. So why isn’t the traffic we’re driving to our website actually...
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5 Ways to Upgrade the Links in Your Google Ads
Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no signs of slowing down, so this constant attention is called for. Creating focused, well...
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Why search marketing matters in 2018
First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and...
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3 Creative Ways To Increase Your Organic CTR
Crafting compelling meta titles and descriptions or doing other efforts to increase CTR, isn’t always a top priority for digital marketers and SEO’s, even though it’s becoming more and more important. Let me show you 3 creative ways that you can increase your CTR!...
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Create Successful Email Campaigns With Prospect.io
Email prospecting has been the driving force that has helped our team grow over the past few years, allowing us to be able to reach clients that are looking for our services. When it comes to executing this process, our team usually begins by...
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How voice queries show up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into...
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How to Find Bigger AND Better Audiences to Reach Using Google Analytics
Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible. First, my targeting usually leans towards remarketing, customer match or placements, but many times I cannot use targeting this specific. I might not have a...
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7 common SEO mistakes WordPress bloggers make
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billion pages per month this past...
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Looking at the SEO-Friendly Features
The Google Pixel 3 is about to be released, and it surely is one of the most versatile smartphones in the market today. With one of the most powerful phone cameras around, and some new Google tools and features, the Pixel 3 offers many...
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