Why SEOs can’t afford to wait around for a mobile-first index
We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and...
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The best SEO influencers and resources to follow
More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a...
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Search Appearance Google Search Console Guide
Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console...
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Facebook Ads Manager vs Power Editor: Which Is Better?
Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting well-manicured greenspace. Just like upgrading your digs, this leap comes...
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5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase...
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How to escape Google’s filter bubble
For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get...
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The Indispensable Welcome Email and How to Get It Right
I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I...
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The 15 best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It...
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How to Write Content for SEO
Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO....
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9 Mind-Bending Ways to Use Psychographics in Your Marketing
To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why...
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Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a...
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This Is Why You Should Be Testing Your Headlines
It’s all about that click. This is true whether you’re writing headlines for PPC ads or content that’s meant to earn organic search traffic, links, and social media shares. You can’t honestly call your content “high quality” if it isn’t getting read. And if...
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Benefit of SEO for Businesses
The immense value of SEO for businesses has always been something that most companies and brands have accepted. The question “Is SEO a necessity for our business?” however, remains in the hearts of owners and executives. I am here to tell you that it...
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How to optimize your content for Q&As
Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero...
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6 ways to market your local business online (beyond Google maps)
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps. Most of the time...
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Improve Your SEO with Social Media Profiles
The debate on whether social media marketing could positively impact your overall SEO campaign has been around for quite some now, and even though Google has already given the answer, I still believe that a great social media marketing plan can still help your...
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Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the...
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A world without “(not provided)”: How unlocking organic keyword data leads to a better web
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available...
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Positive vs. Negative Ads: Which Works Better?
I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials...
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4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
The work that you have put into your website such as link building, content creation, and other SEO strategies, would be wasted if its content is only shared once or twice on social media platforms. The act of resharing your content means that you...
Continue Reading 4 Tips for Old Content to get Bigger Reach
The work that you have put into your website such as link building, content creation, and other SEO strategies, would be wasted if its content is only shared once or twice on social media platforms. The act of resharing your content means that you...
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6 Landing Page Test Ideas You Need to Try
More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes...
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Email Marketing vs. Social Media Ads for Sales & Promotions
When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact....
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Techniques to Earn Links Without Asking for Them
It is a fact that a successful link building campaign starts with link outreach. However, link outreach has become much harder to enact because of the feeling of alienation content writers get whenever we give them unreasonable amounts of link requests. That is actually not...
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7 more tips to improve your content creation
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I...
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