Step Up Your Digital Marketing Game Using Gamification
Once upon a time, digital media related to gaming was initially thought of as just a niche, a temporary fad that will fade over the years. Fast forward to today, and gaming is now one of the most profitable forms of media worldwide, with...
Continue Reading
Serpstat: An In-depth Look
The SEO Hacker Toolbox contains some of the best SEO Tools available. Whether it be free or premium, we always ensure that we have the best tools that can help make our jobs much easier. We have covered a good number of these tools...
Continue Reading
Mangools Online Tools: An In-depth Look
SEO professionals have long been using the best tools available to assist them in crafting successful and effective strategies for different kinds of websites. In fact, it’s pretty hard to imagine a world where these tools do not exist at all. Doing SEO without...
Continue Reading
Gamification: here comes a new challenger
Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook...
Continue Reading
Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads. Responsive Search Ads are potentially the...
Continue Reading
11 Big Changes Coming to Google Ads: What You Need to Know
Google has done it again! A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising juggernaut’s Marketing Live event has yielded yet another slew of exciting new...
Continue Reading
Google Adwords Gets Rebranded Into Google Ads
After 18 years in service, Google will be retiring the popular Google Adwords, and launch a rebranded service called Google Ads within the year. Along with Adwords, DoubleClick will also be rebranded into Google Marketing Platform for advertiser products and Google Analytics 360 Suite,...
Continue Reading
10 Affordable, Underrated Digital Marketing Tools
Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major marketing tool, there’s a smaller, more nimble company ready to blow...
Continue Reading
Facebook launches video marketing tool
My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its...
Continue Reading
New Google Chrome Update Labels non-HTTPS sites “Not Secure”
With the Google Speed update being rolled out this July, another update sees websites that have not made the switch to HTTPS labeled as “not secure” on Google Chrome browsers. With the latest version of the Chrome browser launching in the same month, this...
Continue Reading
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content...
Continue Reading
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool...
Continue Reading
Most common, yet troubling WordPress errors and their solutions
Running a WordPress website or a blog is exciting. The thrill of being able to share your content with your audience at ease is the driving factor in why WordPress powers over 30% of all the websites. A people’s platform, WordPress is a popular...
Continue Reading
Goodbye, AdWords. Hello Google Ads
Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made...
Continue Reading
How UX fits into SEO
There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites. Elements of user experience (UX) have been rolled into SEO...
Continue Reading
Video search: present and future developments
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Currently, one third of all time spent online is accounted for by watching video...
Continue Reading
Woorank Advanced Review Guide
We have been using Woorank for quite some time now, and we even wrote about how it audits websites in a quick and efficient manner. Due to its performance, we have added Woorank in our constantly expanding SEO toolbox, which already contains quality tools...
Continue Reading
Why Single Page Websites Are Bad For SEO
“Single page websites are websites that have a single page, or one HTML page.” – Ritely This means that all the information about the site can be reached on a single page, where you scroll down to the relevant part of the page that...
Continue Reading
How to Double Click-Through Rates with Dazzling HTML5 Ads
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different...
Continue Reading
“Do It for Me” Ad Creation for the Google Display Network Is Here!
Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success. WordStream’s Smart Ads technology (launched last November) automatically turns assets from your website and business page into eye-catching ad creative, eliminating the need to outsource design work to expensive (or...
Continue Reading
IGTV: How to Take Advantage of Instagram’s Bold New Format
To celebrate one billion users, and in an apparent effort to challenge YouTube for video supremacy, Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). IGTV will be available in a standalone app, as well as in...
Continue Reading
Laying the foundations for SEO success
Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to...
Continue Reading
5 Exciting New Features Coming to Google Shopping
Good news for ecommerce advertisers: Google has announced several new Shopping features and provided an update on its Shopping Actions program, adding some key details to the features unveiled at Search Marketing Expo Advanced, which convened earlier this month. Today, we’ll review the changes...
Continue Reading
The take-over of augmented and the future possibilities
The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards. As we...
Continue Reading
Linkedin Carousel Ads Have Arrived
Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is...
Continue Reading