Optimize Your Local SEO Using JSON-LD
Last updated on March 20, 2019 at 09:05 am Schema has become an integral part of optimizing your website for search, as it helps search engines have a better understanding of your website, allowing it to become more accessible for the users. When it...
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March 2019 Broad Core Algorithm Update Launched By Google
Last updated on March 14, 2019 at 05:16 pm Over the past few weeks, numerous SEOs have speculated that Google might have launched unannounced algorithm updates, especially during the early part of March. While ranking fluctuations were present, it wasn’t until Google’s latest announcement...
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Eight tips to getting your videos ranked on YouTube in 2019 Search Engine Watch
Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before. Talking about...
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How to Recover After Getting Attacked by Spammy and Malicious Links
Last updated on March 13, 2019 at 05:25 pm One of the worst things that could happen to any website that you have given a lot of time and effort to optimize is seeing it get attacked by any form of negative SEO. Despite...
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Five time-saving strategies Search Engine Watch
There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel...
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A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the...
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When is it the right time to Disavow Links?
Last updated on March 8, 2019 at 09:09 am Links remain as key elements to any SEO campaign, as it remains as a viable avenue for driving traffic that helps establish your online presence. While there are doubts as to whether or not link...
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what...
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How the Latest AMP Updates Help Optimize User Experience
Last updated on March 5, 2019 at 05:53 pm Google’s Accelerated Mobile Pages Project has been one of the biggest factors in the push for websites to commit to mobile optimization since its release in 2016. With mobile gradually becoming the dominant internet platform,...
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Eight shortcuts to find long tail keywords (and how to use them) Search Engine Watch
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if...
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15 SaaS Startup Growth Strategies to Try in 2019
SaaS startup growth is a numbers game, plain and simple. If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had. Growth is everything to a new venture, but...
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Marketing Technology Awards 2019 – Search Engine Watch Search Engine Watch
We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools). These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will...
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Google to Sunset Average Position: Here’s What It Means
Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality...
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Scaling a Digital Agency: How to Hire the Right People
According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and...
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Top trends to increase value for paid search spend Search Engine Watch
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate...
Continue ReadingBoost Your Business With Google Merchant Center and Google Manufacturer Center
Last updated on February 27, 2019 at 09:50 am Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local...
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What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice Search?, the 2018 study is a follow up to the first one that was done the previous year. According...
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Lessons learned from launching 100+ content-led link building campaigns Search Engine Watch
Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small...
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Google Rolls Out Click Share Metric & 6 More Recent Ad Updates
Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow...
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How to Optimize Keyword Research by Understanding User Intent
Last updated on February 22, 2019 at 08:54 am SEO has become increasingly competitive as the years go by, with new techniques, algorithm updates, and tools that help give you an edge over the competition. There are many ways to craft your own winning...
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The 8 Best Small Business Podcasts (and What They Taught Us)
I refuse to watch Game of Thrones. Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it. Oh, do I have to watch Game of Thrones? Do I really? Is it...
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Why a Chatbot is a Must-Have in 2019
Last updated on February 21, 2019 at 05:54 pm With the explosion of wearable technologies, machine learning, and artificial intelligence, chatbots got impressively wide adoption in 2018. Powered by AI, these intuitive pieces of software are designed specifically to simulate real-life conversations and provide...
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Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right? Not...
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How to Optimize Your Search Snippets Using Named Anchor Links
Last updated on February 20, 2019 at 09:02 am As a student of SEO, I’ve learned so many things that can affect your online presence over the years, from algorithm updates to various strategies borne out of experimentation. All of these are done just...
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Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise...
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