SEO Blog Optimization Guide 2019
Last updated on January 15, 2019 at 06:04 pm Blogging sites have been around for as long as the internet became mainstream. These websites have become a place in which internet users are able to express themselves, provide information, and even share files and...
Continue Reading
A Closer Look into the Google January 2019 Algorithm Update
Last updated on January 10, 2019 at 02:48 pm Google’s algorithm updates have always been the talk of the SEO town, with 2018’s series of updates bringing in big ranking changes to a variety of different websites. With updates like the Google Medic impacting...
Continue Reading
The Ridiculously Useful Guide to Snapchat Ads
Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally...
Continue Reading
SEMRush Log File Analyzer Guide
Last updated on January 8, 2019 at 03:53 pm SEMrush has become one of our main SEO tools, is a crucial part of our SEO Toolbox to allow us to perform the best SEO practices and techniques to provide the best service. From domain...
Continue Reading
InMarket Audiences: How to find consumers in research mode
Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently...
Continue Reading
How to Find New Placements to Target on the Display Network
I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns. While I still want the tool...
Continue Reading
Google Ads conversion rates by industry: How do you compare?
Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to...
Continue Reading
Getting Started with SEO for 2019: Essential Tools
Last updated on January 3, 2019 at 03:59 pm 2019 promises to become another big year in the world of SEO. With new updates and strategies on their way, the world of search looks to become bigger than ever before. With that in mind,...
Continue Reading
4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them. Through their awesome technology and studies, the two tools have contributed an impressive amount of value to SEO community....
Continue Reading
5 PPC Strategies to Test in 2019
The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strategies? Why should they...
Continue Reading
Search industry news and trends: Best of 2018
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the...
Continue Reading
The 11 Best Marketing Strategies We Tried This Year
I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage. Basically, my philosophy is this: Try it....
Continue Reading
SEO tips, tools, and how to’s: Best of 2018
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to...
Continue Reading
SEO Hacker 2018 Round-up
Last updated on December 27, 2018 at 04:06 pm 2018 was a big year for us here at SEO Hacker, from growing our team to establishing more business connections that brought in more opportunities for the future. the year also brought in a lot...
Continue Reading
How to start your freelance SEO career
To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring expert SEO professionals or agencies that do the deed for us. Even if we...
Continue Reading
An SEO’s guide to Google Analytics terms
We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean. What does bounce rate mean and is it connected in...
Continue Reading
The Top 10 Google Ads Innovations of 2018
As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was a big one. Google...
Continue Reading
How to Recover From the Google Medic Update
Last updated on December 20, 2018 at 05:01 pm As every SEO professional knows, Google will always find ways to optimize their services on a daily basis, and this means adding occasional minor updates and launching major updates that shake things up every now...
Continue Reading
The Pros & Cons of Every Automated Bidding Strategy in Google
This is the third and last post in our series about automating Google Ads. We’ve covered automated rules and keywords and ads, and today we’ll be closing out with automated bidding strategies. “Should I automate my Google Ads bidding?” – Just about everyone who...
Continue Reading
Reddit For SEO: An Extensive Guide
Last updated on December 20, 2018 at 05:28 pm Reddit is an amazing source of traffic generation. If you’re an online marketer or running a website/blog, then you must’ve heard of Reddit even if you haven’t explored it yourself. Now you must...
Continue Reading
5 schema markup values to use in local SEO
Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like: All these methods, trust me, are being used by...
Continue Reading
How to Get High-Quality B2B Leads with Facebook Ads
Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B. But at the time I write this, only 39% of marketers say they’ve even tried using Facebook ads to create conversations with B2B prospects, according to...
Continue Reading
Top Search Terms of 2018: A Quick Look
Last updated on December 18, 2018 at 03:57 pm 2018 has been another busy year for Google, with new algorithm updates, new tools and services, and more innovative ways that help change the way we search. This year was also the year of some...
Continue Reading
3 Shockingly Common Google Ads Account Issues
As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out...
Continue Reading
Six most common travel SEO mistakes to get right in 2019
Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention the crazy amount of APIs and databases to make a travel site function, can...
Continue Reading