Yoast Team Proposes New API for WordPress Sitemap
Last updated on June 13, 2019 at 03:09 pm Devs from Google and from Yoast have collaborated on a new project proposal that will automatically generate XML WordPress Sitemaps by default. The proposal for the integration of XML Sitemaps to the WordPress Core has...
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A Week Into Google’s June 2019 Broad Core Update
Last updated on June 11, 2019 at 05:00 pm It has been a week since Google rolled out their pre-announced June 2019 broad core update. Leading SEO news websites such as Search Engine Journal and many others have already published articles regarding some wins...
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Golden nuggets every SEO needs to know Search Engine Watch
Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He...
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8 Reasons Why Your Link Building Campaign is Not Working
Last updated on June 6, 2019 at 05:23 pm Link building continues to be one of the most important SEO strategies. There is still a great correlation between the number of links and high organic rankings. This is why any SEO strategy could not...
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How to understand searcher intent to boost SEO rankings Search Engine Watch
SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will...
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Six areas to attack now Search Engine Watch
Technical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a great user experience. It’s quite challenging to cover all the technical aspects of your...
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Google Announces Broad Core Algorithm: June 2019 Update
Last updated on June 4, 2019 at 02:38 pm In a rare move by Google, they pre-announced a broad core algorithm update over the weekend via their Google SearchLiaison Twitter account. This is a bold improvement for SEO specialists who are usually kept in...
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WordStream’s First Annual Core Value Awards
Back in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day performance. These core values, Ralph explained, were important for establishing...
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A guide to implementing Google’s “How-to” schema
Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving. In the beginning, there were quick...
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What You Need to Know About Favicons and How to Set it Up
Last updated on May 30, 2019 at 05:33 pm It’s not a secret that most of the users that search on Google are using their mobile devices which is why Google has been constantly improving their mobile search experience. When compared to how it...
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The Last Guide to Instagram Hashtags You’ll Ever Need
If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I...
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Goodbye to average position on Google SERPs
Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics...
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The 6-Step Technical SEO Health Check
On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization. Out of the three, technical SEO can feel like the forgotten sibling, most likely because it’s the trickiest to master. However, with the competition in...
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How to Create Structured Data Markup for Rich Snippets
Last updated on May 28, 2019 at 05:41 pm Structured data has become to be one of the biggest things for search. Since Schema.org was launched in 2011 by the search giants Google, Bing, Yahoo, and Yandex as an initiative to create a common...
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Your new secret weapon for better and robust analytics Search Engine Watch
Having data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, which can be explored with over 100 dimensions. And that’s excluding advanced functions. If...
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Don’t let unwanted automated ad extensions keep you up Search Engine Watch
It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and grow your account. You’ve done your due diligence, so why the nagging feeling...
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Ahrefs Launches Internal Backlink Audit Feature
Last updated on May 24, 2019 at 09:23 am Having the right tool is vital for your SEO strategies and efforts to dominate your niche. As much as you try to gain traffic and climb up the ranks in search results without the aid...
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The 5 Best Sources for Stock Photos for Ads
Display ads serve only one purpose: to get eyeballs. That’s it. A blunt instrument, if you will. Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or five or seven messages hit them over the...
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Five ways blockchain will impact search marketing
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some...
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How to Find Orphaned Pages and What to Do with Them
Last updated on May 21, 2019 at 05:43 pm Maintaining a website and doing SEO means putting out content regularly. Whether it’s an e-commerce website that has thousands of products or a services website that publishes blog posts regularly, a website will inevitably expand...
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Seven reasons why your rankings dropped and how to fix them Search Engine Watch
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all....
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Employee Spotlight: Haile Xiao | WordStream
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on...
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Google’s NEW Gallery Ads: Everything You Need to Know
Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display? Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for the moment—this...
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SEO Audit 2019: A Comprehensive Guide
Last updated on May 17, 2019 at 10:37 am Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization...
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The Easy, Free, No-Designer-Needed Google Display Ad Builder
Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach...
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