A Guide to Optimizing “Near My Area” Search Results
Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search...
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A Guide To Guest Blogging in 2018
Guest blogging is one of the fundamentals of an effective content marketing and link building strategy. If you have a website that is looking to get more traffic, starting out by guest blogging is usually one of the best ways to go. This helps...
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New Google Maps Update Adds New Personalized Features and Google Lens
One of the notable updates announced during the past week is for Google Maps, which will be having new features in the upcoming months. Maps is one of the most popular Google services, as it provides users with a platform that allows them to...
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Why Google Assistant Looks to Become the Smartest AI Assistant Around
It is no secret that Google optimizes all of their services on a regular basis, with 2018 being a year that has been introducing another set of updates. Some of these updates include the implementation of infinite scrolling on Google mobile search, removing the...
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How Keywords have Changed in 2018
Keyword research is one of the fundamental SEO practices and is usually the starting point of almost every important SEO strategy. The process of picking the right keywords for a website has been somewhat very simple and familiar over the past few years and...
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3 Strategies Anyone Can Use to Attribute Success Beyond the Last Click
In his book turned movie Moneyball, Michael Lewis shows us that it’s too simple to judge players on the field based off their runs, RBI, and batting averages. The Yankees may have dominated the MLB in the 90s, but the price they paid for...
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Will ASOS’ visual search tool revolutionize the industry?
In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the...
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7 Tips for Real Estate Landing Pages that Convert
Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for...
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How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it (i.e. they ‘bounce’...
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The SEO Hacker Mobile Optimization Checklist
SEO in 2018 is another year where big changes are happening, as Google aims to roll out numerous updates that would aim to improve the user experience, especially for mobile websites. When it comes to the mobile experience, this has been seen by Google...
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Search marketing using Amazon Marketing Services
In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce...
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How to Create Captivating Instagram Videos
Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Instagram videos can be anywhere from 3 to 60 seconds long, and can be uploaded directly from your phone, or by transferring files onto your phone from another source. This gives...
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How Urgency Helps You Create More Sales
One of the biggest challenges that businesses and e-commerce websites face on a regular basis is converting sales. With users having the abundance of choices to choose from, it can be a real challenge to attract buyers in today’s highly competitive world. This is...
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Best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But...
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Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search...
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Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather than passively wait to feel the impact of the shift to mobile-first indexation,...
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Optimize Your Instagram Marketing with These Strategies
Despite being one of the “younger” social media sites, Instagram has become one of the most popular platforms. With millions of active users, among them some of the most popular brands and personalities, it has become a viable marketing tool that can become viral...
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Campaign structure gives killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be. There is nothing...
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The best caching solutions for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish...
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Elements of a Viral Social Media Campaign
Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and...
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How to integrate SEO into the translation process to maximize global success
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay...
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SEO basics: The top 8 mistakes that rookies (and new businesses) make
SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize...
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A Look Inside Google AdWords’ New Ad Suggestions Feature
Every advertiser takes immense pride in the ads they write. After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task. We...
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Cloohawk Twitter Assistant Review
Twitter has grown into one of the most popular social media platforms since its launch back in 2006. Currently, the platform has over 1 billion registered users, which makes it one of the best platforms that help increase your audience and grow your brand....
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Shady competitors’ tactics and how to beat them: negative marketing resources
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence...
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