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Do you need a PPC management expert?

Do you need a PPC management expert?

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal resources and the management...

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Nofollow Links Best Practices

The presence of nofollow links is important for your website, as they help generate more traffic to your pages. This makes them a very crucial element in your link building campaign and helps your SEO. It’s ideal to get the most value out of...

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Seven SEO trends to watch in 2018

Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come...

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Share17 Chicago: The key themes and trends

Share17 Chicago: The key themes and trends

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we...

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Three Powerful Strategies to Hack On-Page SEO

On-Page SEO Guide

As part of the WordLift team and as a blogger, I run several experiments each week to see what kind of strategies can help hack on-page SEO. These experiments provided more in-depth information regarding on-page SEO, along with the discovery of how to properly...

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seo ranking factors

6 SEO Tests You Need to Try

Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you...

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How Faceted Navigation Affects SEO

How Faceted Navigation Affects SEO

Faceted navigation is problematic for almost all e-commerce websites. The number of pages that e-commerce websites have on different versions of a single product poses a threat to the crawler’s efficiency – which could negatively affect your SEO. But what does faceted navigation really...

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Negative SEO

Negative SEO

Negative SEO has been around for quite some time and it still prevails up to this day and age. It can damage your website and make you lose valuable rankings. But are there protective measures for it? Can you protect your website from these...

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