Ahrefs Launches Internal Backlink Audit Feature
Last updated on May 24, 2019 at 09:23 am Having the right tool is vital for your SEO strategies and efforts to dominate your niche. As much as you try to gain traffic and climb up the ranks in search results without the aid...
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How to Find Orphaned Pages and What to Do with Them
Last updated on May 21, 2019 at 05:43 pm Maintaining a website and doing SEO means putting out content regularly. Whether it’s an e-commerce website that has thousands of products or a services website that publishes blog posts regularly, a website will inevitably expand...
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SEO Audit 2019: A Comprehensive Guide
Last updated on May 17, 2019 at 10:37 am Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization...
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4 Ways to Target B2B Audiences on Social Media
For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business. For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky...
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How to use domain authority for digital PR and content marketing Search Engine Watch
For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges...
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6 Must-Try White Label Tools for Marketing Agencies
Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white...
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Your 7-Step Image SEO Survival Guide
SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this...
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What defines high-quality links in 2019 and how to get them? Search Engine Watch
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having...
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The evolution of SEO and the shift from point solutions to platform Search Engine Watch
In the practice of SEO, as in life, the only constant is “change.” Even the pace of change in SEO is changing. It’s accelerating as results grow ever richer and more personalized, search engines more numerous and specialized, and searchers increasingly expect to be...
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Our 5 Top Predictions for the Secret Announcements at Google Marketing Live
Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front...
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Why Topic Cluster Models Should Be Your Next SEO Strategy
Last updated on May 7, 2019 at 04:01 pm Through the years, SEO has experienced various changes – from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model...
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Insights and optimization Search Engine Watch
The shift to real-time data analysis and optimization has supercharged marketing in a way that frankly should have SEOs on the edge of their seats. As organizations struggle to make sense of and activate their data, SEOs can combine their deep experience with massive...
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How to Use Referral Marketing to Stand Out from Your Competition
Let’s play a game of “Who Do You Trust?” Those paid results at the top of the SERP with the green “Ad” box? Or your sister? That banner on YouTube? Or your best friend from college? Okay, this is an easy game. We trust...
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The SEO metrics that really matter for your business Search Engine Watch
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated...
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Benefits, stats, examples Search Engine Watch
The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate...
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Google My Business Looking to Become Premium?
Last updated on May 3, 2019 at 09:31 am Google’s search tools are not only some of the most reliable SEO tools around, but they are also free to use, allowing users to be able to monitor traffic, conduct keyword research, and manage their...
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Tips to lower brand CPC for greater profitability
In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their branded initiatives. Put simply, branded (search engine marketing) SEM is something advertisers need...
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How to check for duplicate content to improve your site’s SEO Search Engine Watch
Publishing original content to your website is, of course, critical for building your audience and boosting your SEO. The benefits of unique and original content are twofold: Original content delivers a superior user experience. Original content helps ensure that search engines aren’t forced to...
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Complete Guide to Robots.txt and Noindex Meta Tag
Last updated on May 2, 2019 at 09:15 am The Robots.txt file and Noindex meta tag are important for doing on-page SEO. This gives you the power to tell Google which pages they should crawl and which pages they should index – display in...
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How to take advantage of the latest updates to Google Search Console Search Engine Watch
After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating...
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CTRL+ALT Digital: Scaling a Small Agency Team
Although running a business of any kind requires overcoming a variety of obstacles, you’ll find in most industries a single challenge that pretty much everyone agrees is the biggest one. For ecommerce businesses, it’s finding a way to succeed in a landscape increasingly dominated...
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13 Must-Know Sound Bites from #HeroConf 2019 (And Why You Should Care)
The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular. No—I’m not talking about Coachella. I’m talking about Hero Conf. I went to Hanapin Marketing’s eighth annual US conference...
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Analyze Link Building Effectiveness Using the Google Search Console Link Report
Last updated on April 26, 2019 at 09:04 am For the past few years, I’ve always seen this question being asked frequently across blogs, social media posts, and online forums, and the question is: “Is link building dead?” I’ve seen this being asked in...
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SEO writing guide: From keyword to content brief
If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be...
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How to use your Competitor’s Dead Pages and Links Against Them
Last updated on April 23, 2019 at 05:43 pm SEO has become an increasingly competitive industry where you can be on top in one day, and quickly fall in the next if you’re not careful. Having the right strategy and winning formula counts if...
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